We have been making cheesecake since before "Going Viral" was a business strategy.

It started with $30,000 - or, as we like to call it, three stacks of High Society and a really good idea.

That was 20 years ago.

High Society Cheesecake began in 2006 with a Pillsbury Bake-Off competition, a whole lot of curiosity, and one simple question:

What else can cheesecake be?

We have been answering that question ever since.

For us, stewardship means honoring what got us here without being afraid to mess with the recipe. Twenty years later, we are still family-owned, still making cheesecake right here in Nebraska, and still pushing the edges of what cheesecake is supposed to look - and taste - like.

Sometimes that means reimagining a classic. Sometimes it means putting cinnamon rolls into cheesecake. And sometimes it means creating Scoopable Cheesecake and watching something we dream up in our kitchen capture attention around the world.

Going viral changed how many people knew our name.

It didn't change why we do this.

We are here to make remarkable cheesecake, take care of the people who make it and the people who enjoy it, and keep asking the same question that started it all:

What else can cheesecake be?

Twenty years later, we are still curious.

Welcome to High Society.